We could be familiar with the word Direct Marketing. In Direct marketing marketing message (through direct mail, e-mail, telemarketing) are sent directly to consumers without any intervention of third party. In this context Email Marketing is one form of direct marketing. As per Wikipedia:
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Source: Wikipedia
If we talk about advantages of Email Marketing, first of all it’s cost effective, makes instant communication between marketer and consumer(takes few seconds to send e-mail), it’s a greener way because paper-free, easily trackable, etc.
So, how can a blogger reap benefit from Email Marketing?
Basically, whenever we post a new article in our blog there is little chance (via RSS subscription ) to inform visitors that you have updated your blog with new post. There is also little chance of getting repeated reader via RSS subscription.
So, as an alternative you can opt for Email Marketing and in this regard Zookoda provides the solution.
Zookoda is an innovative Email Marketing application or you can blog broadcasting service provider owned by PayPerPost, Inc. and specially made for Bloggers. With Zookoda a 
blogger can
- Easily manage their subscribers: whom to notify for new post or whom to not,
- Design lucrative email newsletters (boosts your brand identity)
- Create custom newsletter subscription forms and put it in your blog template
- Track newsletter campaign, whether it’s opened, clicked, bounced or unsubscribed,
- Access mobile users by e-mailing blog post in textual format,
- Schedule your broadcast: when to send daily, weekly or monthly,
- Use it for multiple blogs
And more.
It’s ought to be mentioned, that all emails sent by Zookoda are spam compliant. So, not to worry about spam issues.
And it’s also ought to be mentioned that Zookoda is FREE!
Looks lucrative, why not?
So, a new way of traffic driving method can be utilized with Zookoda.
