IZEA has recently released Social Media Case Study for the first time of its Kmart campaign. This case study shows the effectiveness and power of Social Media Marketing. With the help of social media platform Kmart campaign got huge success. Before I go into details about the case study I want to give overview of Social Media and Social Media Marketing.

If we drive into details about social media. First of all we need to know, what is Social Media?

Social Media: The term social media describes media that is posed by the user and can take many forms. Some types of social media are forums, message boards, blogs, wiki and podcasts. Social media applications include Google, Facebook and YouTube. (source: http://www.batchblue.com/glossary.html)

Next, what is Social Media Marketing?

Social Media Marketing: It’s a marketing process or you can strategy which uses different social media channels to promote product and services. As this Social Media Marketing uses social media outcome is viral.

Just read a blog post written by Maki of DoshDosh—The Importance of Social Media Marketing: Why You Should Learn and Master it.

In the IZEA Kmart Campaign following strategy was taken.

• Connecting with selected A-list bloggers like Chris Pirillo, Jim Kukral, Steve Spalding, Tamar Weinberg, Aaron Brazell, Liz Strauss, Joseph Jaffe
• Beside A-list bloggers hundreds of small bloggers promoted Kmart by spreading buzz
• Leveraged the campaign with the help of other social media channel such as email, Twitter, Facebook, Flickr, UStream.tv, Vimeo etc.

For aftermath result look at the following screenshot taken from the case study,

Through IZEA a Social Media Marketing platform Kmart got a huge buzz through social media platform as well as in Google search result.

As a conclusion I want to add that, campaigning through Social Media Marketing is much powerful than other channels of marketing. Because it’s a socially powered.

Lets go through the case study you will understand the power behind it.

Author Bio:-

Sarbartha Das

Founder and administrator of Espreson Media a Web Design & Development Studio. Tweeting @espreson