Shopping around a mall in a special day with special price is always a good experience. Once I asked my fellow shoppers how was the day, they reluctantly spoken out “Great!”. I think this “Great!” word is applied to all shoppers around the world. What do you think?
The concept of special shopping day is a big hit marketing strategy. If you look at Kmart, the concept of Bluelight 
Special was created by a store manager in 1965. Since then on this very special day moms and dads are kidding around the shop with carts and looking for special offers. No doubt the Buelight grabs the attention of the masses to large extent. For this time, Kmart’s the very special day has been announced. The Bluelight is holding the bluish colored speaker and buzzing around with the heritage sentence, “Attention Kmart shoppers”.
The buzzing announcement by Kmart—Attention Kmart shoppers the Bluelight Special is back, preparing shoppers to list out what they want to buy at special price. The Bluelight Special day is on 25th July 2009, that means this Saturday. Special offers will be available throughout the day online at kmart.com as well as in-store. This time in the Kmart Bluelight Specials you can shop over 40 items from patio furniture to jewelry at a big special price.
There is a good news, Twitter user can follow Kmart @kmartdealsnnews for updates and more specials.
