We could be familiar with the word Direct Marketing. In Direct marketing marketing message (through direct mail, e-mail, telemarketing) are sent directly to consumers without any intervention of third party. In this context Email Marketing is one form of direct marketing. As per Wikipedia: Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Source: Wikipedia If we talk about advantages of Email Marketing, first of all it’s … Continue reading →