Email Marketing a proven brand building marketing tool. So, how to promote product or services with email marketing? The answer is simple:
Either choose a conventional way or an email marketing services provider. The later one is the most convenient, easy to use and feature packed customized solution. Choice is yours.
So, if you choose conventional way then you need to maintain all the things manually from managing contact emails to sending mail to those contacts periodically.
Now, if you choose “email marketing services”, then they provide easy-to-use tools from building email lists and designing emails, to sending messages and tracking results of opens and clicks rates.
How does a Email Marketing Services works?
Just take one of email service provider such as iContact.
iContact provides you MessageBuilder™— an easy to use feature that lets you build e-mail campaign without any worries. Just pick a template from its humongous library of different designs and layouts, including postcard, one-column, and multi-column formats, then choose your brand colors, images, links, and text with their drag-and-drop message creation tool and the email is ready to send. If you are a professional then you can design email template of your own using MessageCoder™.
So, designing email template is not just an end of Email Marketing Services. A good quality Email Marketing Service provide provides you
- Email Delivery to your contact list,
- Tracking of opens, clicks, subscribers and unsubscribers,
- Sign-Up Forms integration into your web-site or social media sites like Facebook.
- and lots of other features like auto-responders, message archiving, RSS feed automation, image hosting, spam check and more.
Now, if I come to conclusion— comparing with conventional way to this new way, you come to and end point that, to do all the above task to be done you need to hire a professional who will handle the above job. So, there is an Email Marketing Services provider to do that.