As in Espreson’s previous post Fact Sheet Of Link Popularity has discussed different ways to improve link popularity. But it has been seen that Blogging is an effective way to improve link popularity as well as search engine ranking compared to other methods. There are many reasons like,

1. Big Community
2. Millions of readers
3. Tagging the content or post which attracts similar blogger writing on that particular tagged topic
4. Good back linking
5. Syndication etc.

Today it is been seen that lots of blogger are writing on different topics or websites like web2.0, technology, science, e-commerce etc and they are creating back links through their blog to that site. So there is a huge potential for the website owner if they could able to utilize the power of blogosphere. Then how can it be possible?
This answer is been simplified by SponsoredReviews.com. Through SponsoredReviews advertiser can promote their products, services. websites through the community of Blogger. It is a win-win proposition. Here,  Advertiser tells whats to write and the desired criteria for writing a blogger should maintain through SponsoredReviews by paying money and the Blogger who is willing write about Advertisers products or services gets paid for writing.
So, the advertiser gets direct traffic through the huge community of blogger, but without investing lots more money advertising or promotion, because advertising and promotional cost is more nowadays. As you got direct traffic through link backs from the blogs, so, this will help your website to get good search engine ranking, link popularity as well as feedback which will help you to understand customer in better and effective way.

So, its a synergistic effect between Blogger and Advertiser. Advertiser gets quality SEO, Blogger get paid money And in between SponsoredReview.com is catalyst.

Author Bio:-

Sarbartha Das

Founder and administrator of Espreson Media a Web Design & Development Studio. Tweeting @espreson