On 2nd March, 2009 Forrester released an independent report on Sponsored Conversations, looking into series of effective outcome of social media marketing campaigns run by Kmart, Panasonic, etc. through IZEA(a leading social media marketing company) and others. The report summarizes as, Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for disclosure and authenticity, this practice will take its place alongside public relations and advertising activities in the blogosphere. Marketers should take advantage of sponsored conversation as an entrée into the online … Continue reading →