Posts Tagged ‘groundswell’
Forrester Says Go ahead Marketers with Sponsored Post it Works
On 2nd March, 2009 Forrester released an independent report on Sponsored Conversations, looking into series of effective outcome of social media marketing campaigns run by Kmart, Panasonic, etc. through IZEA(a leading social media marketing company) and others. The report summarizes as,
Kmart gave some bloggers a free shopping spree in exchange for a blog post about [...]
April 10th, 2009/Tags: bloggers, controversial topic, forrester research inc, groundswell, Kmart, media campaign, public relations/ Posted in Blogging News, Marketing, Social Media Marketing/No Comments »
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