Article from Kmart
Kmart bringing back Bluelight Special on 8/8
Few days back Kmart announced the Bluelight Special day on 25th July and that was a huge hit. Again Kmart is bringing back the Bluelight Special on 8th August. This time also on 8th August this Saturday Kmart’s Big Blue is tagging over 40 great Bluelight Specials throughout the day in-store and other great offers will be available online at kmart.com. Continue reading
Forrester Says Go ahead Marketers with Sponsored Post it Works
On 2nd March, 2009 Forrester released an independent report on Sponsored Conversations, looking into series of effective outcome of social media marketing campaigns run by Kmart, Panasonic, etc. through IZEA(a leading social media marketing company) and others. The report summarizes as, Kmart gave some bloggers a free shopping spree in exchange for a blog post about the experience — a practice we call sponsored conversation. With appropriate protections for disclosure and authenticity, this practice will take its place alongside public relations and advertising activities in the blogosphere. Marketers should take advantage of sponsored conversation as an entrée into the online … Continue reading
Effectivenes of Social Media Marketing a Case Study by IZEA
IZEA has recently released Social Media Case Study for the first time of its Kmart campaign. This case study shows the effectiveness and power of Social Media Marketing. With the help of social media platform Kmart campaign got huge success. Before I go into details about the case study I want to give overview of Social Media and Social Media Marketing. If we drive into details about social media. First of all we need to know, what is Social Media? Social Media: The term social media describes media that is posed by the user and can take many forms. Some … Continue reading
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